BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.
I’ve been yapping for years about the importance word of mouth marketing plays in helping brands become endearing to customers and to achieve long-lasting success. Most of the presentations I’ve given since 2005 have included some element of how to make word of mouth marketing happen.
Throughout this year, I’ve been sharing video ditties on what it takes to become a talkable brand. And in the coming years, I’m sure I’ll be singing from the same hymnal praising the virtues of becoming a talkable brand.
“Businesses do not decide what customers talk about. Customers make those decisions. Because those decisions are up to customers, it’s crucial for businesses to give customers reasons to talk at every customer touchpoint.â€
BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.
“My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation.”
In this episode, you’ll learn the best word of mouth marketing is invisible to human eye, but not the heart. When it happens, you can’t necessarily see it, but you can definitely feel it.
BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.
His advice on what success really looks like is to READ OBITUARIES.
Really? Obituaries? Yes.
Wheelan smarty explains why… “Read obituaries. They are just like biographies, only shorter. They remind us that interesting, successful people rarely lead orderly, linear lives.”
In this episode, you’ll learn for word of mouth to happen, people must first listen and then people must talk. To get people to listen and hopefully talk, a brand must be relatable.
BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.
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